For a number of years we have placed a box of Peppermint Patties on the table near the registration desk. They are free, no charge, gratis for our skiers, one per visit please.
While this is not an extravagent expense, why would any business give things away?
It’s simple…subterfuge and subliminal messaging taken to the extreme. It’s a plot, an attempt to ingratiate ourselves and the spirit of the lodge into your inner psyche.
When you ski to your favorite break spot on the trails, reach into your pocket and pull out that silver packet, you smile inwardly because it is a treasure, a special personal moment. You have entered an area embellished by endorphins and enhanced by the anticipated rush of blended peppermint and chocolate mixed in the cold air.
That is the crux of our plot. A moment where you are indulged in the Lodge experience, where you create warm feelings and allow good memories to grow cannot be bought, but it can be fostered.
So.. We have snow and will be open this weekend. There is a fresh supply of peppermints on the table. Help yourself….one per skier, please.